The process
- Preparation: The process begins with setting up the loom with long, lengthwise strands called warp yarns.
- Knotting: The weaver manually ties the yarn to the warp yarns using a specific knot, such as the traditional Berber knot, to create the pattern. The specific knot used can add complexity and character to the rug.
- Pattern and design: Weavers often follow a printed pattern and color guide. The design is built up over time through the hand-tying of knots.
- Finishing: Once the knotting is complete, the rug's surface is trimmed. The process can take anywhere from months to over half a year, depending on the size and complexity.
- Fringe: Many traditional Moroccan rugs have fringe on only one end as a symbolic representation of the unfinished nature of a weaver's "life's story".
- Custom rugs are made to order, meaning the design, colors, and size are specific to a customer's request.
- The process is highly customized, with the final product reflecting the unique specifications of the commission.
- The creation of custom rugs is a time-consuming and skilled craft that is rooted in generations of tradition.

